Businesses that want to thrive, not just survive, need to keep up with the growing demand for EV charging stations to attract and retain customers and employees.
Four reasons why business owners should invest in EV charging stations.
1. Evidence that your business supports green business initiativesCustomers are making buying decisions more and more based on businesses that are concerned about social and environmental issues, and that align with their values.
Whether you’re a hotel offering EV charging station usage to your guests or a manufacturing company with an electric fleet, installing EV charging stations at your business is hard evidence that your business supports green business initiatives.
This is a win-win situation for businesses, as this will boost your brand image and reputation, bringing in new customers, as well as helping you to retain and attract employees, who are also increasingly concerned about the environment.
2. Monetise EV charging stations to create a new revenue stream
Depending on the pricing model you choose, you can generate additional income by selling charging sessions to EV users.
Pay-as-you-go charging is the most frequently used model, as it’s simple and easy to understand for both businesses and users. With this model, you can adopt a blanket approach and charge everyone for usage, or you can set charging costs for the general public and offer free charging sessions to staff and customers. See this blog post on factors to consider when setting prices and different pricing models you can adopt.
3. Gain a competitive advantage
Offering something that your competitors don’t and being an early adopter, will set you apart from your competitors. It shows you’re a forward-thinking, environmentally responsible business that cares about its staff, clients and the environment.
4. Future-proof your business
Change is coming and it pays to get ahead. Most European countries are aiming for near-to-total electrification by 2030. The transition from petrol and diesel vehicles to electric vehicles is already in full swing. If you want your business to remain competitive, you need to invest in EV charging infrastructure sooner rather than later.
It all starts with a simple phone call. We don’t expect our customers to be experts in EV charging. We know there’s so much to take in, so we’re here to help you every step of the way. To start your EV charging journey, contact us.
Dan Booker, Head of EV Projects at Devitech