As the demand for public EV charging infrastructure continues to surge, the integration of digital out-of-home advertising presents a lucrative avenue for implementing an EV charging monetisation strategy.
The integration of digital out-of-home advertising presents a lucrative avenue for implementing an EV charging monetisation strategy.
Unlocking benefits
By incorporating digital display ads within EV chargers, businesses like hotels, motorway service and shopping centres can tap into fresh revenue streams. Shifting the perspective to view EV chargers as potential advertising platforms revolutionises the landscape of opportunities available to businesses.
With digital marketing transitioning away from third-party cookies, the ability to engage with EV drivers during their daily routines holds unprecedented value. As more ad-equipped EV chargers emerge, the industry can delve deeper into this evolving advertising channel, paving the way for innovative possibilities.
Sustainability at the helm
Amidst the growing emphasis on sustainable advertising practices, leveraging EV chargers as platforms for sustainable marketing initiatives will become increasingly significant for brands, especially as EV chargers are designed with sustainability in mind.
Advertising on these sustainable chargers can make a difference, especially in comparison to other ad formats, and it’s something consumers who are looking to interact with brands focused on sustainability will notice.
Exploring new horizons
Delve into the realm of digital display advertising within EV charging to unlock new revenue streams.
Contact our team to find out more about the potential of EV charger installations and how you can create an eco-friendly monetisation strategy to work alongside.
Graham Rowlands, Managing Director at Devitech
We know there’s so much to take in, so we’re here to help you every step of the way. To start your EV charging journey, book a site assessment via the button below.